Probably the most common sales process in the B2B world is ‘creating a client”.  That’s my terminology for influencing a customer to buy routinely and repeatedly from you.  Every organization and every salesperson can do it better.  Here’s some insights on how to.

       Dave Kahle is a B2B sales expert, and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.

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