Nike just reported on its 2020 initiatives and shared its five-year plan to expand its impact on the world.
The company has set the standard for corporate community responsibility that puts Christian businesses to shame. In so doing, Nike is setting a new bar for what it means to be a socially responsible company in today’s society.
This should be a wake-up call for Christian businesses. It is time for us not only to live out our faith but also show others who Jesus really is by intentionally planning to impact the communities we serve.