There is something incredibly compelling about being a part of an organization that aspires to something larger and more noble than others of their ilk. There is something in the soul of human beings that longs to be a part of something that not only strives for a better future but works to enhance the present.
A well-written manifesto taps into that power. It claims the best for its adherents and attracts the best people to it.
Adopting a powerful manifesto is a powerful act of wise and courageous leadership. It can be watershed event in the life of an organization, and the career of a professional.