At its most fundamental level, business is always and only about three things: Money, people and systems.
There is a huge body of content revolving around money in business.
When it comes to people, as an element in business, there is an equally impressive body of knowledge and infrastructure.
When it comes to systems, however, particularly sales systems, there is not nearly the quantity and quality of conversation. And yet an effective sales system is, at the very least, just as necessary to the growth and health of a business as good people and adequate funds. Good systems are where the company’s financial assets intertwine with the people to produce results.