In my 30 years of practice, I’ve interacted with thousands of executives and owners, and engaged with tens of thousands of B2B salespeople. The overwhelming majority have been lulled by moderate success to a place where they are hesitant to pursue excellence, weary of reaching for their potential, tentative about embracing any new ideas and afraid of stretching beyond today’s comfort zones.

          That’s one of the main reasons why only five to twenty percent of businesses and salespeople ever reach their potential.  The rest got waylaid by moderate success. 

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